The Salomon Muse
A muse is a person who serves as the source of inspiration for creative endeavors. In other words; the person you want the world to believe your brand is for.
Salomon never had a muse before and I was asked to put in place a methodology for creating this inspirational character.
Creating a character from thin air is a true journey. From understanding our Brand’s archetype to anchoring our values and how it manifested in a persona….
This is the most inspirational and creative project I have ever realized in Salomon. Ask me about it!
Skills Developed: Storytelling, Methodology, Strategic Marketing, Workshop animation, Creative direction, Anthropology, Research, Critical thinking, Human Design, Communication, Philosophy, Artistic Direction…. and so many other things.
