Graphic Design
I Created and Developed this Graphic Design for our Slab Nordic racing collection. The Slab range is our most technical offer for competition products worn by athletes.
The Silhouette has a compressive technology on a very breathable fabric . It has a plain face which allowed this kind of Graphic identity.
Made with our Slab color palette this silhouette had to be different from the competition and impactful however aiming for a minimalist aesthetic.
This Aesthetic was eventually used by the E-Liberty Ski Team for their Racing events.
Skills Developed : CMF Protective Research, Consumer Insights, Color Strategy, Graphic Tool box Development.
