Graphic Design
Nso Salomon Technology
Salomon introduced its new patented NSO technology, which uses Far Infrared Reflections (F.I.R.) to help reduce muscle fatigue. It is the result of eight years of R&D with physiologists and athletes. NSO (pronounced “enso”) stands for the word “circle” in Japanese and expresses balance.
Inspired by elements from the Japanese zen culture, our ceramic collection is quest for balance. A way to translate the simplicity of means and the spontaneity of movement that each of us reach when running.
The patches are placed in the areas of the upper and lower body that are the traditional trigger points of acupuncture or osteopathy and that are considered most beneficial to runners, delivering a natural way to activate the flow of energy in the body.
The goal is to use the reflection of far infrared rays to reduce fatigue to help the body recover faster during athletic activity.
Skills Developed: Storytelling, Visual Identity, Ceramic Graphic Elaboration, Collaboration, R&D, Product Development.
