Creative Direction
Colour & Graphic Design
I Developed this Collection around the Marathon du Mont Blanc. This event is part of the UTMB pack of races taking place in Chamonix every year where all the best trail runner athletes meet and compete.
The course itself has to be one of the most breath-taking settings for a race in the world. You run in the shadow of Mont Blanc.
Mont Blanc is a symbol for human endeavor: known as one of the most deadly mountains in the world, its scale and difficulty has fascinated adventurers throughout history. Having it as a backdrop throughout the race serves as a reminder that you are following in these footsteps.
This summer limited Edition was an industrial and technical challenge to achieve. Graphic design and Color Design wear to be perfectly executed on some of our most technical pieces.
Skills Developed: Storytelling, Concept Development, Color Design, Graphic Design, Team Communication and collaboration, Creative Direction, Product Development.
